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Staff engage with customers to understand their running or walking habits, goals, and any existing concerns or injuries. This information helps tailor the fitting process to individual needs.
A thorough examination of the feet is conducted, assessing factors such as foot shape and arch type. This step is crucial in determining the level of support and cushioning required.
Customers are typically asked to walk or run on a treadmill while being observed. This analysis helps identify movement patterns, pronation (the way the foot rolls inward), and any biomechanical issues.
Based on the collected data, staff recommend footwear that aligns with the customer's foot characteristics and gait analysis. Customers are encouraged to try on multiple pairs, considering factors like fit, comfort, and support. Test runs or walks, either on a treadmill or around the store, are often encouraged to assess the shoe's performance.
After testing, customers select the shoe that offers the best combination of comfort, support, and performance. Staff may also suggest additional products, such as orthotic inserts or moisture-wicking socks, to enhance the overall experience.